Sundance Vacations Joins the American Resort Development Association

Although Sundance Vacations President John Dowd has been attending the American Resort Development Association (ARDA) meetings for the past 18 years, he recently joined the organization. ARDA is a Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA has approximately 1,000 corporate members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate.

ARDA promotes the growth and development of the timeshare/vacation ownership industry through a variety of capacities: Advocacy, Networking, Business Partnerships/Bridge Building, Outreach, Knowledge, and Support and Development.

Sundance Vacations wasn’t a member of ARDA in the past, simply because it was more focused on timeshares. The industry is constantly changing, and ARDA now fits the Sundance Vacations product better. ARDA is redefining leisure travel. According to ARDA, “With today’s evolving vacation home market, consumers have an increasingly diverse marketplace and options in leisure travel; the growing variety of vacation home options includes Timeshare/Vacation Ownership; Fractional Ownership/Private Residence Clubs; Destination Clubs; Condo Hotels; and Traditional Second Home Ownership.”  

For more information visit www.arda.org