Oct 28, 2008
Is a Positive Message Misleading?
I found the following post from a user named Sue.
“We received the infamous call from Sundance Vacations and the telemarketers ARE very polite but they start out with a brazen lie by saying they’re not trying to “sell” anything.They’re trying to “sell” a vacation membership. You’re NOT obligated to buy but they ARE trying to “sell” something.
When a company lies from the get go that’s a Red flag. Sundance Vacations is spending money on telemarketing salaries and other marketing costs but they’re not trying to “sell” anything? C’mon, get real!
Sundance Vacations is in the business of selling vacations, why don’t they just be honest about it? What are they trying to hide?
Do most customers understand that they are indeed attending a sales presentation? I think so.
But what do you think? Do we need to be more in your face, “this is a sales presentation” in order to achieve total transparency. Why don’t we just use the term, “sales presentation”….Umm, because “attending a sales presentation” sounds about as much fun as getting a root canal. “A brief introduction” is a much better choice of words and our introduction is upbeat, fun and informative; not at all like a root canal. Is presenting an idea in the brightest most positive way good advertising or intentionally misleading?
Does the fact that there is no obligation to purchase anything properly indicate that there is something to purchase?
Is a professionally packaged message bad? We want to hear from you.
