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Archive for October, 2008

Oct 28, 2008

Is a Positive Message Misleading?

I found the following post from a user named Sue. 

“We received the infamous call from Sundance Vacations and the telemarketers ARE very polite but they start out with a brazen lie by saying they’re not trying to “sell” anything.They’re trying to “sell” a vacation membership. You’re NOT obligated to buy but they ARE trying to “sell” something.

When a company lies from the get go that’s a Red flag. Sundance Vacations is spending money on telemarketing salaries and other marketing costs but they’re not trying to “sell” anything? C’mon, get real!

Sundance Vacations is in the business of selling vacations, why don’t they just be honest about it? What are they trying to hide?Unfortunately she is unhappy with us because she feels we misled her.  I have already offered our apologies for the misunderstanding.  But we really need some additional customer feedback on this issue. Our telemarketers tell potential customers that we’d like them to, “attend a brief introduction to our services” and that “there is no obligation to purchase anything”. 

 Do most customers understand that they are indeed attending a sales presentation?  I think so. 

But what do you think?  Do we need to be more in your face, “this is a sales presentation” in order to achieve total transparency.  Why don’t we just use the term, “sales presentation”….Umm, because “attending a sales presentation” sounds about as much fun as getting a root canal.  “A brief introduction” is a much better choice of words and our introduction is upbeat, fun and informative;  not at all like a root canal.   Is presenting an idea in the brightest most positive way good advertising or intentionally misleading? 

 Does the fact that there is no obligation to purchase anything properly indicate that there is something to purchase?

 Is a professionally packaged message bad?  We want to hear from you.

 

Oct 23, 2008

Free World Series Tickets from Sundance Vacations

Interested in FREE TICKETS to the WORLD SERIES? Please visit our corporate blog by clicking on the link below to find out more information!

http://corporateblog.sundancevacations.com/

Oct 23, 2008

Free World Series Tickets from Sundance Vacations

Need to score a pair of free World Series tickets? Call Sundance Vacations today to ask how you can qualify to get two free World Series tickets; 1-800-309-7000.

As a corporate sponsor of the Philadelphia Phillies Sundance Vacations has the distinct privilege of interacting with the fans during regular season home games. As you may guess, many Sundance Vacations customers are die hard Phillies fans. So, when we had the opportunity to purchase a pair of World Series tickets, we jumped on it.

One lucky customer who visits a Sundance Vacations office in Rockaway, Princeton, King of Prussia, Harrisburg or Wilkes Barre office between Wednesday October 22 and Saturday October 25th will be randomly chosen to receive a pair of World Series tickets for the 8pm Sunday game at Citizens Bank Park! No purchase is necessary to get a pair of free World Series tickets, so what are you waiting for, call 1-800-309-7000.

The response has already been amazing from both customers and employees. Many staff members are begging to be eligible….sorry gang, two lower level World Series tickets are worth $500-$700 each, so this giveaway is just for customers.

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