Sep 29, 2008
Seasonal Inventory Isn’t a Benefit for Every Traveler
I enjoyed the opportunity to talk one-on-one with several Sundance Vacations travelers during the third Sundance Vacations customer appreciation party held at Woodfield Manor last week. If you want to know how real travelers and customers feel about purchasing vacations from Sundance then I highly recommend checking out the customer comments and reactions on the blog post for the event. http://corporateblog.sundancevacations.com/travel/sundance-appreciation-event-at-the-woodfield-manor/trackback/
As individuals and as a company we are never so perfect that we can’t learn to be better. The company can always improve to make sure vacationers are satisfied with their trips. Here’s what I learned from a traveler at the event.
We are very proud of our commitment and Travel Advantage Network’s commitment to procuring enough vacation inventory for the influx of vacationers who want to travel during the summer time. I’ve always seen the additional seasonal inventory as a benefit for customers. But, one of the customers I met at the customer appreciation party sees the seasonal inventory in a different light.
She likes to travel to Cape Cod in the off season when the beach is quiet and the tourists are gone. But the seasonal inventory that we add to cover peak demand is not denoted as seasonal on the website list. She was unhappy because there was no way for her to discern during her purchase that some of the inventory would never benefit her because she doesn’t travel during peak summer times.
I think she has made a very valid point. This is a simple request to improve the customer experience. I’ll forward her suggestion to have seasonal inventory specifically denoted to the reservation division, TAN. But we don’t have to wait for TAN to change the reservation website to make a positive change on this issue. All staff members can help by remembering to mention that some of the inventory on the list may be seasonal. This small change can eliminate a potentially dissatisfied customer; something we are all committed to doing.
